Venture Voice’s interview of Joel Spolsky is easily the most played podcast in my collection. There’s a lot of practical wisdom in it. To me, the most salient point is when he lists the questions you should have easy answers to when creating a new software product.
What is the pain that somebody’s having? How does my product solve that pain? And will this person be willing to spend money to solve the pain in the way in which I solve it?
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Ted Levitt used to tell his Harvard Business School students, “People don’t want a quarter-inch drill–they want a quarter-inch hole.”
Source: Marketing Malpractice: The Cause and the Cure Clayton M. Christensen, Scott Cook, Taddy Hall December 2005 Issue Reprint # R0512D
(HBR – The Best $100/year you can spend)