Y’all have probably seen a lot of pink lately, inspired by the fight against breast cancer. Yesterday, I went to the Boulder Foothills Hospital (in the picture) where I was scheduled for a mammogram. I was terrified.
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Reducing fear doesn’t have to be about life or death or pain to be meaningful and powerful. If you can help your users feel more confident and less stressed, you’ve given them a wonderful gift.
This post by Kathy Sierra is both a good lesson and a top-notch example of using personal narrative to illustrate a point.