I’m not normally one to praise a marketing guy, but Seth Godin seems to have a lot of good insights about how to sell a product in today’s world. His recent presentation at Google (thanks to Robert Scoble) is recommended viewing for both its style and its content.
There are some people out there who think that Seth is more hype than substance. But when you get past the storytelling, the buzzwords, and the smooth presentation style, you’ll find truth that, while sometimes obvious, a lot of companies just don’t understand. Honestly, when was the last time the company you work for set out to do something remarkable?